NJOY works with midsize Pharma and MedTech organisations that don't have — or don't yet need — a full in-house marketing department. If your innovation deserves more visibility with physicians, patients and the market than your current capacity allows, that's exactly the gap we fill. We become the marketing function you don't have, sized to where you are today.

An in-house hire takes months and comes with one person's experience. A generic agency or AI tool can move fast, but rarely understands the rules your industry has to work within. NJOY combines both: over 20 years of Life Science Marketing judgment with an AI-accelerated way of working, and compliance built in from day one rather than checked at the end. You get a senior sparring partner, not a junior account team still learning the sector.

Always. AI helps us think faster and produce more — research, drafts, first concepts — but every deliverable, from a single LinkedIn post to a full campaign, is reviewed, weighed and approved by a human before it reaches you. We call this human-in-the-loop, and it's non-negotiable: AI gives us speed, but the judgment stays human.

Compliance sits at the core of our process, not at the end of it. Content is checked against the rules that apply in your market — CGR in the Netherlands, FAGG/Mdeon in Belgium, MDR/IVDR for medical devices, and GDPR for how we handle data — before anything is published. For a regulated sector like Pharma or MedTech, that isn't an extra service; it's the condition for being allowed to communicate at all.

That depends on how much you want to hand over versus keep in-house. We offer options from a flexible, hour-based Strip Card with no retainer, through a monthly Partner package for consistent visibility, up to a full-service Pro package or a fully custom Excellence engagement. All of them can grow or shrink with you — nothing locks you into more than you need. The honest answer to "which one" usually takes a short conversation, not a sales pitch.

With a no-obligation introduction call, where we listen before we propose anything. From there we agree on scope and get to work, typically starting with a strategic assessment so everything that follows is built on the right foundation. Visibility builds steadily rather than overnight — but many clients see their first content live within the first few weeks. Our aim throughout is simple: a result that works for you, for the people you serve, and for us. Win, win, win.